I know you’re confused right now.
Your content is so good that people tell you that your content, live training, or events are so good.
[perhaps you see people using the strategies you teach]
But those people aren’t moving into your offers, even the low offers, and you’re thinking to yourself, “What is going on?”…
And you’re close to getting into your head about what you’re doing wrong, ready to tear apart your business again.
But this time, it’s for a good reason.
Last year, I was here after successfully creating 18 months of income overnight.
Things slowed down, and I wondered what was happening
.
Was it the algorithm?
Was it the hooks?
Was it my metrics?
Within this post, I want to share what to do and what Ive personally started to incorporate into my business.
What To Do If People Are Loving Your Content But Not Buying
1. Reconnecting With Your God-Ordained Clients
You’ll never not hear me say this — are you truly connected to your God-ordained clients? Not simply the marketing logistics, but do you truly know them?
- Main desires
- Sub desires
- Where they’re internally and externally at
- What type of support are they in need of? And why they would want to hire you.
While your content may be great, if people are leading themselves inside of your services, something is disconnecting them from seeing you as the solution.
Read Related Post : The Mindset Work I Did To Quantum Leap Financially Within My Online Business
Read Related Post : How To Grow Your Online Coaching Business Audience
2. Sharing Your Shiny Results Often
If you were to scroll through your feed, how often would you share your wins? The shiny results make someone think — wow, she’s producing the results I would like. This isn’t related to monetary wins. This could be related to speaking engagements, brand partnerships, podcast launches, etc.
While your content may be great, how often are you showing the results, evidence of what’s being produced in your life? Your audience has to not look to you as the expert; they want to see themselves within you because your life is a mirror reflection of what’s possible. But if you withhold, how will they see the transformation?
A quick guide: Add more transformational pieces to your content
Example hook: How I actually built ______ within _____
Using your stories to showcase your results
3. Letting selling be easy
I recently had a conversation with my client about sales and how she could make more sales in her online-based business if she allowed selling to be easy within her content.
What does that mean exactly?
It means going the route that brings you the least resistance and having a healthy flow of low, mid, or high ticket services/ offers you’re selling.
If you’re hard-closing a high ticket in your content but your audience seems cold and resistant, selling lower-ticket items to bring those people inside your world will activate them.
Weekly: Have one low digital – lower offer
Monthly: Sell a mid-level offer
The goal is to activate your audience. If your content is great but not pushing them over the edge, really go deep into the type of offers you’re selling through your content and whether you’re speaking to your ideal client.
Let me know below which tip was the most helpful for you?
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