The Formula For Creating A Sales Page That Actually Converts


We all want a high-converting sales page, but ask yourself when was the last time you were excited about designing a sales page?

There’s a lot of mystery and question around sales pages.

Do you need a sales page since you’re converting clients via social media?

How do you design a high-converting sales page for your offers?

What type of copy should be included on the page?

By creating a sales page, clients can conveniently choose and purchase the service or offer that best suits their business needs, leading to increased revenue..

While social selling is common, I still focus on creating landing pages, website pages, and opt-in forms to build trust in client and customer transactions..

In today’s post, we’re revealing how it’s not a coincidence that you’ll find reviews, links, pricing, and tons of other elements on a service page.


The Formula For Creating A Sales Page That Actually Converts


Communicate Who The Offer Is for On The Sales Page

Don’t waste time communicating or targeting the wrong potential buyer. Always include who you’re targeting within the page- coach? Service providers? Busy moms, corporate leaders, etc.

Pro tip: You don’t have always to call out the industry or PERSON you could call out the characteristics or pain points that an individual might be experiencing.



Creating sections Within The Sales Page For A Higher Readership

Avoid long chunky text that overwhelms the reader, but focus on breaking your sales page into multiple sections, such as:

The Header Section:

  • Captivating Product/ Offer Title
  • Image of product or brand image

The Body Section:

  • Text explaining the product with a mixture of personal storytelling
  • Product offer details,  pricing, and inclusions

The Closing Section:

  • Call-to-Action to join inside of your offer or purchase now

Utilize bullet points, include multiple links, and use clear, concise language for easy understanding by potential buyers..

Pro Tip: be strategic with your links. What action do you want people to take? Enroll now. Book a call? Buy now? Whichever action is required, be strategic with the placement and wording within your call to action.


Negative Space For A Higher Conversion Rate



Using elements of white space (space buttons depending on the theme or sales page template you’re using) will allow you to add elements or color blocks without overwhelming your potential buyers because you didn’t fill the entire page with those features.

Remember, the end goal is to have the page convert, giving your readers a chance to digest the information to make the empowered steps to move forward.

Similar to the previous point, you do not want to overwhelm the buyer. Add space to your page and allow the text to breathe.


Testimonials Placed Within Multiple Sections Of The Sales Page


Testimonials create trust by showing that others have successfully gone through the same process to achieve the desired results..

Depending on the stage of entrepreneurship you’re in, you may or may not have testimonials.

You could “ love letters” as placeholders until you build your portfolio with reviews.

  • video testimonials in place of the written text
  • Screenshots from social media 
  • Screenshot client wins, breakthroughs and celebrations  



Frequently Asked Questions Placed Below The Closing Section


Your potential customers might have hesitation around the offer or product.

Placing a FAQ below the closing section helps to create ease with the buying process by answering all unanswered questions they have about the qualifications, payment, refund, and structure of the offering.



Final Thoughts- The Formula For Creating A Sales Page That Actually Converts 

Even if you were to create sales pages for your courses — through Kajabi, Podia, or Teachable, you’ll still include the information above.

The structure can be adjusted based on the product, but strategically place words on the page, including call to action, pricing, FAQ, testimonials, and target audience identification.


And you’ll sell more products and services. 


I hope that after reading through this article; you found the confidence to create a sales page.

Don’t leave without joining inside of The Roadmap To $5k Months EXCLUSIVE FREE TRAINING or joining inside our email community  The Pew– a weekly resource of inspiration, tools and resources for building a faith-based business- every Thursday.

Explore Deeper 👇🏽



Get the visualization audio I made for my clients to start realizing their inner wealth code and connect back to how invaluable and powerful they’re to the market based upon their learned experiences, past investments, expertise and educational background.

Download it here >> 


If you’re not yet at 6 figures but you KNOW that having the right foundations is the missing link to help you grow your income, I’d love to invite you to explore Breakthrough Your Market Mastermind- A 6 months 1:1 and group coaching hybrid where you’ll learn how to become a sought after industry leader, solidify your brand unique visibility approach and start scaling your faith- based coaching and services to 6 figures

This is where you’ll learn:

  •  Develop and map out their signature omnipresent marketing strategy to increase brand/product visibility, awareness
  •  Build out a robust product suite that increases the lifetime span of your client and grows your income overnight
  •  Content and funnels that converts, positions and grows your audience and sales
  •  Launch and sell your online services with a perfect mixture of sales and buyer’s psychology
  •  Expand your business into multiple sectors using capital funding

Day by day, you’ll find that illogical business growth is the norm and that there are no ceilings and boundaries to your elevation inside Breakthrough Your Market Mastermind.

Explore Breakthrough Your Market Mastermind Now >>



If you’re at (or near) 6 figures and you want the highest level or advisory support or consulting for your business, then I recommend you apply for-  Audacious Woman

Private coaching & consulting is for clients, organizations, corporations, and business owners managing a team seeking the highest level of individualized coaching and consulting support from Aundra Williams. I structure this container to provide long-term and consulting support.

Who’s the best fit for this offer?

  • Brands seeking high- level advisory support for their services, marketing and sales.
  •   Brands seeking advisory support in creative direction through branding, perceptions, and conceptualization ( brand elevation).
  • Brands seek long term  advisory support as they expand their team, venture into multiple sectors and capital.

Get daily support and build out a radical growth plan for your growth based upon making bold audacious and sustainable moves to make your business dreams your reality.

Explore Audacious Woman Private Coaching And Consulting>>


leave a comment

photography by humbled hands + design by aundra williams

aundra williams

follow along @aundra.williams