No matter what industry you’re in, you need clients to grow your business profits, but what happens when you struggle to attract consistent, high-quality clients?
When have you surpassed working with clients who need to window shop other coaches/service providers before deciding if you’re the best person for the job?
What happens when you no longer feel aligned to handle sales objections or hunt down clients?
There comes a time in your entrepreneurship journey when you yearn to work with clients who love your process and business philosophy and can afford to pay in full for your services.
Unfortunately, understanding your ideal client and building secure messaging isn’t enough to work with next-level clients. There needs to be a client attraction system set in place to attract next-level clients who can pay your asking price. Here are a few takeaways to building a simple client attraction system – 4 key elements to attract consistent, high-quality clients.
Content Calendar + Storytelling
With a strategic content strategy, you’ll soon book * MORE premium clients with complete ease and confidence through the power of Storytelling. Before increasing your prices, you spent a lot of time showcasing your expertise through massive educational content. Storytelling through content is a powerful tool to increase:
Create a consistent content calendar that shares polarizing topics to increase a steady stream of clients.
Pro Tip: Your clients already know you’re an industry expert. Sophisticate your clients’ problems and address the main burning issue keeping them in a cycle of frustration. Your goal is to showcase * why your business IS THE BEST business for the job through Storytelling and effectively solving their problems.
Embodying Your Pricing, Offers, and business model
How often do you hear the word “embodiment” circulating through business coaches’ seminars? Your confidence in your capabilities to deliver your promise will give you a supernatural advantage over your competitors.
- Do you believe the impossible is possible?
- Do you believe you can increase your prices without sending out a campaign to prepare others?
- Do you believe in your program? Your expertise?
Your next level of clients isn’t phased by the price increase post. They care about themselves and if you can handle the job you were hired for.
Attracting your next level of clients isn’t as much a strategy as a mental change in your daily thoughts.
Elevating Your branding & visuals
Building an attractive brand is KEY when wanting to elevate the caliber of clients you attract to your business. If your branding screams cheap, it will attract cheap customers. Your branding should speak to the future version of your business. Do you represent where you’re headed, or does it seem like you pieced it together with little thought?
Rebrand your business images, website, and other collateral and revamp your messaging and target audience. How you started your business should not be the way you end your business. Elevate not only your prices but your branding as well.
Client Experience + Systemizing your business
Once you elevate your business, focus on how you can upgrade your process to provide a seamless customer experience. Leave a memorable, lasting impression upon your clients that will lead them to continued services.
Key areas to focus on:
- Elevating your onboarding process + Off-board process
- Client management + customer service
Remember, back-end sales are the leading operator of your business. Client retention should always be your goal, and your goal is to focus on working on next-level clients while continuously preparing them to stay within your product suite.
With the strategic insight shared above, you’ll be attracting more empowered clients on demand. Of course, if you need more help to close more sales calls confidently, snag my “Five Figure To Freedom Sales Script” built to help you quickly secure clients ranging from $2k-10k+.